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There are millions of Airbnb listings, not to mention other OTA and hundreds of websites. While you can pay for advertisements to better promote your short-rental to increase the number of reservations, there may be a more effective technique to attract guests’ attention— like redesigning your listing. It’s increasingly crucial to pay attention to the minor details that impact the mood and satisfaction of your short-term rental guests. Remember that first impressions and a welcoming atmosphere are everything.
When are your guests most uncomfortable, and the second question is, what is the most underrated design element or often overlooked aspect of our designs for short-term rentals? These things are both related.
Is your light at your properties enough? Lighting is super-duper important, and it’s easy to incorporate and improve your property. It also changes the way we feel when we stay in short-term rentals. It changes our mood. We all know how it feels to be in a doctor’s office and has that super bright white light just beaming down versus sitting in a cozy chair next to a lamp with some lovely warm tones reflecting off the walls—a different experience.
In terms of functionality, lighting is critical. Lighting also has an aesthetic component. Some light fixtures are plain and neutral, while others are decorative and colorful. When it comes to luring guests to your short-term rental/ Airbnb, choosing the proper lighting is crucial. Lighting in your house has the power to make or break a room’s vibe.
It’s impossible to overestimate the impact of good lighting on a property’s appearance and value. Continue reading to learn how to use light to enhance and improve the aesthetic of your short-term property.
First and foremost, remember where it all begins – the exterior – when discussing how to build the ideal guest experience. After all, many visitors arrive after dark, which needs the use of outdoor lights. Your guests will be tired from their travels, so driveway and pathway lighting will help them navigate to your front door. It will ensure your front steps, entry, and door are illuminated so your guests can enter safely and securely. So I would say that the number one most important place for lighting is our properties, especially if you’re in an area that’s near other properties.
Coming into a house and being greeted by ornamental, contemporary, or modern lighting is a very different experience. Well-chosen lighting may brighten an entire room, as well as your guests’ moods.
To make your bedroom a comfortable place to rest your head at night, rise and shine each morning, and go about your day, get the lighting design just right.
In the larger scheme of things, dimmers are pretty significant. Dimmers are versatile as well as allowing you to add another depth to the room’s environment. A dimmer can suit a variety of lighting needs, from dim lighting to full brightness. The dimmer lends itself to general lighting at maximum brightness, while lower settings allow for mood setting. Dimmers are simple to install (as long as the bulb type allows it); therefore, any lighting fixture can be used for several purposes.
Go with 2,700 to 3,000 kelvin, also known as “warm white,” for a warm, inviting light. As you go higher in the color-temperature range, “more blue is introduced, and this ultimately gives that dreaded hospital facility look. Hence, there are lots of options for updating or lighting. We’ve got tons of smart bulbs.
The lights turn on when it’s dark and go off automatically when the sun comes back out —the great invention. They’re effortless to add if you already have an existing light fixture. You can replace one, and they’re not expensive.
You want to make sure that the power for that light is always on because if you have a guest that turns it off—well, then it’s not going to come on even when it turns to dusk. If you can put over light switches, you can just leave a little note that says, please leave us on all the time.
Philips Hue makes smart LED light bulbs, lighting fixtures, and smart accessories that can be customized to meet any home’s design, occasion, and mood. The Philips Hue app allows you to control your smart lights fast and easily.
I can say that I’ve personally used the Philips hue bulbs, and I love them. They have a great range of color and brightness— the spectrum of color.
They’re not super cheap, but you have to remember they are LED bulbs, so they’re going to last a long time, and they make a massive impact.
Some of the cool accessories that come with Philips Hue bulbs are wireless dimmers, so if you don’t want to install a new dimmer, you can simply change a light bulb. Dimmers are essential because they provide you with more lighting control and allow your guest to create their own mood in each space. It can also help in reducing energy consumption.
They also sell like sensors. Sky’s the limit—you can set all this up. But the thing I like about it is that you can turn them on remotely to set schedules for exterior lights to come on in all types of things.
Whether you want to improve your lighting setup or not, these simple tips will help you improve your Airbnb property’s style and appearance. Remember that people often judge a book by its cover. Your short-term rental is no exception. Make a lasting first impression through lighting!
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Follow my 3-step mandatory reservation checklist to ensure your property is prepared to maximize returns.
If you are planning on acquiring property to operate as a short-term rental (Airbnb) there are a number of additional due diligence items you will not want to overlook.
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